If you’ve ever worked with Google Ads Performance Max campaigns you’ve probably noticed the lack of control you have when it comes to excluding placements.
Category: Search Engines
Search Engine Optimization – SEO
What does that even mean? I thought my website was for people!?! So now I’m supposed to “optimize” my site for “robots”?! What gives!?! I
Leveraging Local – Google
I use Google Maps ALL the time! Whenever I’m driving I try to make a point of turning it on. Why? Well there’s a few
Crafting an Irresistible Online Store: Strategies to Outshine Amazon’s Products
Amazon.com stands as a titan in the e-commerce world, setting the bar high for online product sales. Its vast array of offerings, seamless user experience,
Site Content: Writing for intent
What does it mean to write for intent? The definition helps a little bit, but when you’re writing your website content you have to consider the
Why I Don’t “SEO”
SEO means search engine optimization, but your customers are humans so why not human optimize your site and let the bots figure out what humans
Why would I pay for clicks?
Right?!?! People click like a bazillion times a day! In what crazy world would I pay for someone to click my link?!? Competition Well if
Free boost in organic traffic? Yes please!
I’m constantly researching ways to increase traffic to my clients’ sites. However, I don’t want traffic that is just going to increase my bounce rate,
Your Money Your Life
Listening to peoples stories about how their livelihood has been destroyed by an algorithmic update from Google is pretty sad. Yes, some of them are
Paid and Organic Keywords
I feel like I’m always preaching that you should build a business that doesn’t rely solely on Google. Who wants to be at the mercy